Raynaud's Association

 

Raynaud’s Association is a national non-profit (501c3) organization whose mission is to provide support and education to the millions of sufferers of Raynaud’s Phenomenon, an exaggerated sensitivity to cold temperatures. They wanted an animation introducing the client’s new mascot, Shivers, a blue-footed boobie. The animation should also highlight the key factors and symptoms of Raynaud’s Phenomenon.

 

Concept Boards

 

A concept board is a visual starting point of the creative process and is used to describe the artistic direction of a project. Two concepts were presented to the client prior to scripting & storyboarding. They were created to show aborad direction and approach to the story being told.

 

Storyboards

 

A storyboard is a sequence of drawings, typically with some directions and dialogue, representing the shots planned for a video. Storyboards were created for the project as a way to visually communicate the flow and arch of the animation to the end client and to the overall team.

 

Asset Boards

 

An asset board is a collection of highlighted elements gathered together to get an overall artistic sense and vibe of the project. Asset boards were created for the project as a way to ensure continuity throughout the project while acting as an ongoing checklist of items needed. Once approved, they were then disassembled and layered for animation.

 

Final Video