PTC Therapeutics is a US pharmaceutical company focused on the development of orally administered small molecule drugs and gene therapy. The objective of the project was to create an animation to bring awareness of symptoms and early signs of Duchenne muscular dystrophy to parents. The animation aired on the Pediatric Network and online and was a part of a PSA rollout.

A concept board is a visual starting point of the creative process and is used to describe the artistic direction of a project. Two concepts were presented to the client prior to scripting & storyboarding. They were created to show aborad direction and approach to the story being told.

A storyboard is a sequence of drawings, typically with some directions and dialogue, representing the shots planned for a video. Storyboards were created for the project as a way to visually communicate the flow and arch of the animation to the end client and to the overall team.