L’Oréal Paris is the world's largest cosmetics company and has developed activities in the field concentrating on hair color, skincare, sun protection, make-up, perfume, and hair care. Various videos were created to promote multiple beauty products distributed by their social platforms, vendors, and website. Each video begins with a narrative, referencing the vibe of the product while simultaneously referencing popular YouTube videos and trends, and L’Oreal’s distinctive brand identity.

A concept board is a visual starting point of the creative process and is used to describe the artistic direction of a project. Below is a collection of concept boards created for L’Oreal Paris. Each concept board was created with a specific theme centered around the project’s purpose.

A storyboard is a sequence of drawings, typically with some directions and dialogue, representing the shots planned for a video. Storyboards were created for the project as a way to visually communicate the flow and arch of the animation to the end client and to the overall team.